Eye Beautification with Black Owned Makeup Brands (Eye Shadow Palettes)

In this post, you will find 60+ eye shadow palettes from black owned brands.  According to the American Academy of Ophthalmology, it is a good idea to switch out eye makeup every so often. Three months is recommended, especially for some types of products.  Prolonged use can result in bacterial contamination, and cause eye infections (University of Rochester, Health Encyclopedia).  Makeup unlike food products generally do not post expiration dates.

Eye shadow palettes are a practical choice.  The next time you are in the market for an eye palette, remember there are plenty of black owned makeup brands offering palettes that include foil, matte, and shimmer eye shadows, in addition to highly pigmented, powder, and cream eye shadows.  In this post, we we focus on companies with several options of eye shadow palettes.  Many are designated as vegan, cruelty, and paraben free! 

Some of the following are affiliate links.  As an Amazon Associate, I earn from qualifying purchases.  For these advertisements, at no cost to you, Shop With Leslie will receive a commission should you use the links in making a purchase.

Juvia’s Place (advertisement)

  • Palettes are also available on Amazon (advertisement).

Pat McGrath Labs (advertisement)

Pat McGrath Labs is also on Amazon (advertisement).

Uoma Beauty @ Ulta (advertisement)

IVIVIIV Cosmetics

Ayele & Co.


Beauty Bakerie

Coloured Raine

Joy Lorraine Cosmetics

Ka’oir Cosmetics


Klarity Kosmetics

Makeup for Melanin Girls (MFMG)

Mented Cosmetics

  • Mented is also available on Amazon.




Posh 21 Cosmetics

The Crayon Case

Vickzinoo Collections

In reviewing these companies, I hope you find eye shadow palettes that work for you.

Happy Shopping!

ALSO, Shop With Leslie has ETSY and Redbubble stores with merchandise celebrating culture and enterprise.  Proceeds go towards supporting this blog. Check out our Etsy merchandise at ShopWithLeslieBlog (free shipping).  Find Redbubble merchandise here, ShopWithLeslieRedbubble.  A cross section of products is provided below.


  1. American Academy of Ophthalmology “Using eye makeup,” January 7, 2011.  https://www.aao.org/eye-health/tips-prevention/eye-makeup
  2. University of Rochester, Health Encyclopedia.  “Old makeup can cause serious eye infections.” https://www.urmc.rochester.edu/encyclopedia/content.aspx?ContentTypeID=1&ContentID=724

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