Makeup Primer and Remover, and Black Owned Brands

Updated May 10, 2023

Makeup primer and remover are considered essential elements of a beauty regiment.  Makeup primer is applied after moisturizer and before makeup.  The use of a makeup primer serves several purposes.  These include serving as a protective shield between the skin and makeup, reducing the appearance of oil or shine, and increasing the longevity of your makeup application.  Makeup primer also smooths the surface of the skin and helps to conceal blemishes and fine lines.  There are various types of primers that can be applied underneath foundation, eye shadow, and lipstick.  It is important to consider your skin type (e.g., oily versus dry) in choosing a makeup primer.

Removing makeup at the end of the day is also important.  Skin cells rejuvenate while sleeping and makeup can clog the pores and impede cell rejuvenation.  The failure to remove makeup can also irritate and damage the skin.  There are different types of makeup removers that serve different purposes.  These include products for the face, lips and eyes, as well as oil-based removers, and portable wipes.  Again, you should consider your skin type in selecting a makeup remover. You can review products on company websites to identify those that work for you.

Some of the following are affiliate links.  As an Amazon Associate, I earn from qualifying purchases.  For these advertisements, at no cost to you, Shop With Leslie will receive a commission should you use the links in making a purchase.


  • Fenty Beauty (advertisement) has a selection of primers that hydrate and mattify.  An eye primer is also available.  

  • Laws of Nature (advertisement) offers an antioxidant gel primer formulated with aloe vera, oatmeal, and green tea extract.   Use the code leslie for a discount at checkout.

  • BLK/OPL offers an oil blocking gel primer.  This among other primers are available on Amazon (advertisement). 






Makeup Remover



  • Laws of Nature Cosmetics (advertisements) offers a  facial cleansing oil that removes makeup.  Use the code leslie at checkout for a discount. 








In reviewing these products I hope you find a makeup primer or remover that works for you.

Happy Shopping!

ALSO, Shop With Leslie has ETSY and Redbubble stores with merchandise celebrating culture and enterprise.   Proceeds go towards supporting this blog. Check out our Etsy merchandise at ShopWithLeslieBlog (free shipping).  Find my Redbubble merchandise here, ShopWithLeslieRedbubble.  A mixture of products is provided below.

More information can be found from the following references for this article. 

  1. Derrick, Julyne.  “What is Primer: And do I need it?  24, September, 2017.  https://www.liveabout.com/what-is-makeup-primer-and-do-i-need-it-346076
  2. Lamont-Djite, Tara.  “Get it off!  All you need to know about makeup removers.”  31 July, 2012.  https://www.beautylish.com/a/vcsis/get-it-off-all-you-need-to-know-about-makeup-removers
  3. Noor, Syeda Farah “Benefits of using a makeup primer.” 9 December, 2015. https://www.boldsky.com/beauty/make-up-tips/2015/benefits-of-using-a-makeup-primer-094242.html
  4. Smith, Mary.  “How to choose makeup remover.”  https://beauty.onehowto.com/article/how-to-choose-makeup-remover-9574.html
  5. Uniprix.  “The importance of proper makeup removal and cleansing.”  15 June, 2015.  https://www.uniprix.com/en/tips/3/dermo-cosmetic/importance-proper-makeup-removal-cleansing
  6. WikiHow.  “How to choose makeup primer.”  https://www.wikihow.com/Choose-Makeup-Primer

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