The phrase “Black Girl Magic” originated from the work of CaShawn Thompson in 2013 to celebrate and lend voice to the achievements and positive attributes of black women. The idea was to celebrate Black Girl Magic (e.g., poise, talents, aspirations) while also acknowledging the subversive contexts for which black women and girls navigate to glean their accomplishments. It quickly evolved into a popular movement. Despite an onslaught of critics, the popularity of “Black Girl Magic” persists! This has been aided (in my opinion) by the positivity and power of the message, the surge in venues providing advocacy, acknowledgement, support, and opportunities for black women and girls (e.g., social media groups and influencers, non-profits); and by widespread and commercial use of the phrase. As such in this post, I review ways you can support, express, and bask in Black Girl Magic with black authors and brands. That is through diverse accessories, apparel, books, journals, and more.
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- Effie’s Paper has a black girl magic section with numerous accessories that include baseball hats, a phone grip, bracelets, and a bandana.
- Elouise & Ethel offers a black girl magic charm bundle in enamel and 14k gold vermeil.
- Izzy & Liv offers black girl magic socks with a bottom grip.
- Legendary Rootz offers a selection of iPhone cases that read “own your black girl magic.”
- Party Patch Club offers a black girl magic patch in addition to “melanin magic” patches.
- Power Decals offers a set of nail decals (5 per set) that include black girl magic, “resist,” and other culturally relevant symbols.
- Radical Dreams offers a selection of black girl magic key chains, patches, and lapel pins too.
- The Pink Locket offers black girl magic jewelry dishes.
- Effie’s Paper offers a black girl magic hooded sweat shirt in black and gray. A black and white fitted tee shirt is also available.
- Hellwig By Tikia offers a black girl magic ragland shirt and leggings in black and white.
- Izzy & Liv offer an over sized black girl magic sleep shirt.
- The Trini Gee offers a black girl magic tee shirt embedded with several patches that also include black lives matter and black is beautiful. It is available in multiple colors.
- Legendary Rootz offers a selection of black girl magic apparel which includes, hoodies, tee-, and sweat-shirts.
- Mess In A Bottle offers a selection of black girl magic apparel that include tee- and sweat-shirts.
- Mocha Design Studio offers a black girl magic sweatshirt in black or navy.
- Power In Black offers a selection of black girl magic apparel that includes tee- and sweat-shirts, a tank top and zip up jacket.
Bags and Totes
- Effie’s Paper offers a large black girl magic tote bag made of Egyptian cotton. A makeup bag is also offered.
- The Trini Gee offers a black girl magic pouch in two sizes. A tote bag is also available.
Notebooks/Journals and Planners
- Effie’s Paper offers a black girl magic notebook with a faux leather cover and ribbon bookmark.
- Eso Won Books offers diverse black girl magic books that include affirmations, lined journals and notebooks, and novels.
- Pyramid Books offers a selection of black girl magic notebooks and planners.
- The Trini Gee offers a black girl magic spiral notebook.
- Effie’s Paper offers a black girl magic travel tumbler in black with a gold lid.
- The Trini Gee offers a black girl magic travel tumbler with cultural phrases.
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In reviewing these companies and products, I hope you find Black Girl Magic items that works for you.
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If you would liked more information about the Black Girl Magic movement see the following sources.
- “Black Girl Magic.” https://en.wikipedia.org/wiki/Black_Girl_Magic
- Jones, Feminista. “For CaShawn Thompson, black girl magic was always the truth.” 8 February, 2019. https://www.beaconbroadside.com/broadside/2019/02/for-cashawn-thompson-black-girl-magic-was-always-the-truth.html
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