Bask In Black Girl Magic With Black Owned Brands

A woman in a yellow dress to represent black girl magic
Photo by Quiony Navarro from Pexels

The phrase “Black Girl Magic” originated from the work of CaShawn Thompson in 2013 to celebrate and lend voice to the achievements and positive attributes of black women. The idea was to celebrate Black Girl Magic (e.g., poise, talents, aspirations) while also acknowledging the subversive contexts for which black women and girls navigate to glean their accomplishments.  It quickly evolved into a popular movement.  Despite an onslaught of critics, the popularity of “Black Girl Magic” persists!  This has been aided (in my opinion) by the positivity and power of the message, the surge in venues providing advocacy, acknowledgement,  support, and opportunities for black women and girls (e.g., social media groups and influencers, non-profits); and by widespread and commercial use of the phrase.  As such in this post, I review ways you can support, express, and bask in Black Girl Magic with black authors and brands.  That is through diverse accessories, apparel, books, journals, and more.

Some of the following are affiliate links.  As an Amazon Associate, I earn from qualifying purchases.  This means at no cost to you, Shop With Leslie will receive a commission should you use the advertisements in making a purchase.


  • The Trini Gee (advertisement) offers black girl magic socks that are available in small, medium, and large.

  • Power Decals offers a set of nail decals (5 per set) that include black girl magic, “resist,” and other culturally relevant symbols. 


  • The Trini Gee (advertisement) offers a black girl magic tee shirt embedded with several patches that also include black lives matter and black is beautiful.  It is available in multiple colors. 

Bags and Totes

 Notebooks/Journals and Planners/Books

  • Effie’s Paper (advertisement) offers a black girl magic notebook with a faux leather cover and ribbon bookmark. 

Travel Mugs & Drink Ware

In reviewing these companies and products, I hope you find Black Girl Magic items that works for you. 

Happy Shopping!

ALSO, Shop With Leslie has Etsy and Redbubble stores with merchandise celebrating culture and enterprise.   Proceeds go towards supporting this blog. Check out our Etsy merchandise at ShopWithLeslieBlog (free shipping).  Find my Redbubble merchandise here, ShopWithLeslieRedbubble.  A mixture of products is provided below.

If you would liked more information about the Black Girl Magic movement see the following sources.

  1. “Black Girl Magic.”
  2. Jones, Feminista.  “For CaShawn Thompson, black girl magic was always the truth.” 8 February, 2019.

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